Who are the visionary marketers that utilize IP geodata for a competitive advantage? Who are some of the leaders behind this game-changing technology? And who stands to benefit the most? We've made it interesting and easy to find out more. Listen to the podcast featuring real-world wisdom. Dive into informative interviews and case studies. Discover how to put the power of geolocation to work for your company. Explore and you just might see that the next Who of geolocation is you.
Perry Tancredi,
the "Who" behind the products behind Quova.
Listen in on a compelling interview with Perry Tancredi, Quova's Senior Director of Product Management and the person responsible for guiding these innovative solutions.
Perry and Sarah Austin of POP 17, discuss one of the
key issues facing all companies: privacy. With Quova IP geolocation, only the geographic data associated with an individual's location when logging onto the internet is shown. Absolutely no PII (personally identifiable information) is revealed––unlike some of the newer, faddish mobile opt-in services, such as FourSquare or others. You'll also hear
how Quova data provides information that helps marketers determine specific demographics based on zip code to
help localize web content while protecting their
customers' privacy.
Irish broadcaster builds infrastructure and ROI with Quova IP geolocation.
Marcus O'Doherty, Head of Technology for RTÉ Publishing, a non-profit Public Service Broadcasting organization headquartered in Dublin, Ireland discusses how Quova IP geolocation helps their organization meet compliance requirements as well facilitate delivery of live and on-demand streaming of their website content. In addition, you'll hear how Quova data technology was key to the launch of RTÉ Player, a streaming catch up video service for RTÉ programs.
SafeCharge helps
e-merchants minimize fraud while maximizing profit.
Meet Tel Aviv-based SafeCharge, an international leading payment service provider.
With Quova IP geolocation data, SafeCharge has the ability to see the location of the IP address, and accurately determine which country each customer is in and how the transaction is being routed. By helping merchants reduce the cost of charge backs and possible fines from fraudulent transactions, SafeCharge helps merchants maximize sales conversion and bottom line profitability.Read the study >
Your IP address is:
An IP address informs a company about the location of a website visitor—where they connect to the Internet.
It is a non-invasive way to gain valuable demographic information. Knowing this data greatly improves the relevancy of a user's experience.
